Q8: The mission or purpose of my organization makes me feel my job is important.
Help Me See My Importance: Employees want to believe in what their employers do. When employees feel that their job is important, they want to do more.
Managers, try this now: Connect daily tasks to the bigger purpose of the university.
Action tool: Engaging Conversations: Purpose
The best managers recognize that front-line employees need to feel connected to the company’s mission or purpose for that company to translate its passion and vision to its customers.
To help employees feel united with the company’s mission, great managers ask their employees:
- When do you feel your job is important?
- What about your role makes it fulfilling to you?
- Has a customer ever told you that you helped him or her or made a difference?
- What causes you to take pride in working here?
- How would you describe our company’s mission or purpose?
- What is your personal mission or purpose in life?
- What about our company’s mission or purpose connects with you?
- How are you living out our company’s mission or purpose in your everyday interactions with our customers?
- Do you feel that your team members share a sense of mission with you? Why or why not?
- What could we do more of as a team to embrace and fulfill the organization’s mission or purpose?
- What is most important to us as a team?
Originally produced by Gallup. Adapted with permission.
More Q8 resources
Belief that one is doing something meaningful is important to a
person’s psychological and even physical health.”
- Gallup
Three Important Things to Focus on
Take It Seriously
Mission, vision, and values inform thoughts, actions, and behaviors. Your employees will feel successful when they experience a sense of purpose every day.
Do What's Right
Create a shared mission that guides the team’s action and decisions.
Be the Torchbearer
Bring the company’s mission or purpose to life.
